How to Create a Content Marketing Strategy

How to Create a Content Marketing Strategy That Works for Your Small Business

There is no one-size-fits-all answer to this question, as the best content marketing strategy for small businesses will vary depending on the business’s goals, target audience, and resources. However, there are some general tips that can help any small business create a successful content marketing strategy.

You might be thinking, “I’m a small business owner, not a content marketer! I don’t have time for this.” But hear us out—content marketing can be a game-changer for small businesses. It’s a great way to connect with potential and current customers.

These strategies help you to build trust and (best of all) it doesn’t have to be time-consuming or expensive. In this blog post, we’ll show you how to create a content marketing strategy that works for your small business. 

Still wondering why you should do any kind of content marketing in the first place? Check out our post – Why Have a Blog For Your Business?

Get the Most Out of Your Content Marketing Efforts with These Tips

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. 

While the concept of content marketing may seem straightforward enough, developing an effective content marketing strategy can be daunting, especially for small businesses with limited resources. Fortunately, this article will provide you with a step-by-step guide on how to create a content marketing strategy for small businesses.

The first step is to understand your potential customers and what they are looking for. You can do this through market research or by conducting a content audit of your own website. Once you have a good understanding of your potential customers, you can start creating an editorial calendar. This will help you plan and execute your content strategy in a more organized way.

When it comes to actual content creation, quality is more important than quantity. Focus on creating informative and engaging articles, videos, or infographics that will resonate with your target audience. And finally, don’t forget to promote your content! 

Once you have a great piece of content, there are a number of ways to share it with your audience. You can make a social media post, or even share it with your list of email addresses in an email marketing campaign. By following these simple steps, you can develop an effective content marketing strategy that will help you achieve your business goals.

Content Marketing Plan

Let’s Take a Closer Look at How to Develop a Content Marketing Plan for Your Small Business in 7 Steps

Developing a content marketing plan for your small business can seem daunting, but it doesn’t have to be. By following these seven simple steps, you can create a plan that will help you reach your target audience and achieve your business goals.

1. Define Your Audience

Defining your target audience is the first step in creating a content marketing strategy. Buyer personas are an essential tool for this process. Buyer personas are fictionalized representations of your ideal customer, based on real data and market research. They help you to understand your target audience’s needs, pain points, and how they make decisions. 

Armed with this information, you can create content that is relevant and valuable to them and the products or services they are interested in. Buyer personas can also help you to segment your audience and tailor your content to different segments. As a result, they are an essential tool for creating a successful content marketing strategy.

2. Set Your Goals

The first step in any content marketing strategy is to set some clear goals. What are you hoping to achieve with your content? Do you want to increase brand awareness, generate leads, or drive sales? Once you know what your goals are, you can create a plan to help you achieve them. 

For example, if you’re looking to lead generation, you’ll want to create content that is highly relevant to your target audience and that will encourage them to take action. If you’re looking to increase brand awareness, on the other hand, you’ll want to create content that is shareable and that will reach a wide audience. Whatever your goals may be, setting them is essential to developing a successful content marketing strategy.

3. Do Your Research

Keyword research is an important part of content marketing. You need to understand what keywords your target audience is searching for and create content that is optimized for those keywords. This will help you rank higher in search engines and drive more traffic to your website. 

When you are conducting keyword research, it is important to consider traffic volume. The number of people searching for a particular keyword can give you insights into whether or not that keyword is worth targeting. 

If there is a high volume of traffic for a particular keyword, it may be worth optimizing your content for that keyword. However, if the traffic volume is low, it might not be worth the effort. In addition to traffic volume, you should also consider the competition for a particular keyword. 

If there are already many websites ranking for that keyword, it might be difficult to break into the top positions. However, if the competition is low, you may have a better chance of ranking well for that keyword. 

Ultimately, you should make a decision about which keywords to target based on a combination of traffic volume and competition level. By understanding these two factors, you can choose keywords that will help you drive more traffic to your website.

4. Create an Editorial Calendar

Consistency is key when it comes to content marketing. You need to consistently produce high-quality content that is relevant to your target audience if you want to see results. An editorial calendar can help you stay on track and ensure that your content strategy is executed in a more organized way. When creating your editorial calendar, be sure to consider the following:

  • What topics will you cover? This will help you stay focused and ensure that all of your content is relevant to your target audience.
  • When will you publish your content? Planning ahead will help you make sure that your content is published in a timely manner.
  • Where will you promote your content? Knowing where you’ll promote your content ahead of time will save you time and energy in the long run.

By taking the time to plan out your editorial calendar, you’ll be setting yourself up for success with your content marketing efforts.

Write Compelling Content

5. Write Compelling Content

Quality counts when it comes to content marketing. Your goal should be to create informative and engaging pieces that will resonate with your target audience. Stuffing your pages with keyword-rich fluff just for the sake of getting more traffic is a recipe for disaster. Not only will search engines penalize you for keyword stuffing, but your readers will quickly lose interest in your content if it’s boring or feels like a sales pitch. 

Keep your audience in mind as you create content, and focus on delivering value rather than hard-selling them on your product or service. If you can provide useful information or entertaining insights, you’ll be much more likely to win over new customers and keep them coming back for more.

6. Promote Your Content

After putting all that time and effort into creating a great piece of content, the last thing you want to do is let it disappear into the depths of the internet without getting seen. Luckily, there are a number of ways you can promote your content to make sure it gets in front of your audience. 

One way is to post about it on social media. This is a great way to reach people who might not otherwise see your content. Another way to promote your content is to include it in an email marketing campaign. 

This is a great way to reach people who are already interested in what you have to say. By promoting your content, you can make sure it gets seen by the people who matter most.

Did you Know? You can also share your content on your Google Business Profile. Check out this post – 6 Best Practices to Improve your Google Business Profile – to learn how to make the most of your GBP

7. Measure Your Results

Finally, it’s important to measure the results of your content marketing strategy. This will help you understand what’s working and what’s not so you can make necessary adjustments. Google Analytics is a great way to track metrics such as website traffic, leads, and sales. 

This data will give you a good idea of whether or not your content marketing efforts are paying off. If you’re not seeing the results you want, don’t be afraid to make changes to your strategy. Experiment with different types of content, different promotion methods, and different keywords. With a little trial and error, you’ll eventually find a winning formula for your business.

The important thing to remember is that success takes time. Rome wasn’t built in a day, and neither is a successful content marketing strategy. Be patient, keep at it, and you’ll eventually see the results you’re looking for.

Content Marketing Efforts

Don’t Want to do it Yourself? Hire the Professionals!

If you don’t have the time or inclination to do your own content marketing, consider hiring a professional. At Website Genii, we specialize in creating and executing effective content marketing strategies for our clients. We can help you develop a plan, create compelling content, and promote it to the right people. 

We have years of experience in the content marketing field, and we know what it takes to get results. From start to finish, we’ll handle everything so you can focus on running your business. If you’re interested in learning more about our content marketing and copywriting services, contact us today. We’ll be happy to answer any questions you have and give you a free quote.

Your Ultimate Guide to Content Marketing Success

There you have it! These are just a few tips to help you get started with your content marketing strategy. By following these 7 tips, you can set yourself up for success and make sure your content is seen by the people who matter most. With a little hard work and dedication, you can achieve great things with your content marketing efforts.

Written by: Anna Bennett