Checking your Meta Robots Tag

This is something that has recently been brought to light.  I really should have seen it coming because in every industry you have these people.

Deceptive Web Designers

When you get a website, you expect it to be found on Google. You would like to come up with your business information if someone searches you. You also want to come up for results for things that you do. This is actually all very easy to get. You may actually be being duped by the person who made your website or you may have accidently set this setting yourself. Either way, you need to rectify this immediately!

There is a very short piece of code, that you can see for yourself, that tells Google what to do when it scans your website. This is your meta robots tag. If the person who built your website really wanted you to pay for traffic, then they can do something to make you not get traffic you deserve. By telling Google NOT to look at your web pages. As you can imagine, if Google does not look at your web pages, then Google doesn’t know anything about you. If Google doesn’t know what you do, it cannot list you as a result.

The only thing Google will be able to see is the domain name of your website and title. That means if your designer or if it was accidently entered you would be essentially deprived of the FREE search service from Google. This is no good!

Want to know the trick to finding out if you have been duped?

Option 1:

I found this awesome tool that is easy to use for the general public. Go to Simply type in your home page or any page you expect to be found in Google. It will give you the results of index or noindex or nothing. Noindex is bad news and you need to contact us today to get that removed.

Option 2 Manual:

Go to your website and pick a page that you know should be on Google for everyone to see. Like…your home page, about us page, product page, etc. Pages you would want to show up in search results (not stuff like coupons, etc).

Right click your webpage and click “inspect”.

Picture of inspect menu

We are looking for the meta robots tag. You can actually open your <head> by clicking the head and scroll down through this and look for <meta name=”robots”…

You can also press  “ctrl” + “F” for Find. You will see a search box appear at the bottom. You should search for “robots” or “noindex”.

This meta tag is targeted to robots that scan the web. Google is one of these robots.

If you find this then that is great! <meta name=”robots” content=”index,follow”>

This is telling the robots “I want you to index(save and read) my webpage and I want you to follow the links that go to my webpage”.

Picture of Websites code and finding the meta robots tag.


If your website says:

<meta name=”robots” content=”noindex,follow”>

The “noindex” is what we are looking at specifically.

Noindex means that your website is telling Google not to even look at what is on your webpage.  As you can imagine, this is the opposite of what you want.

The longer your website has been on the internet the more rank juice it can get. If your website is up as a noindex, you may as well not be looking for anyone to find you because Google doesn’t even know who you are.

The thing is I hope no web designer is doing this on purpose. If this did happen to you I am sorry and I really hope it was just an accident. Though if they know how SEO works or sell SEO services then I would assume they know what they are doing.


Dan Nolan has a great article that explains more about the noindex and how it works and when to use it.

When you want honest work, you come to Website Genii LLC. We charge you for the work that we do.